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Disney Lobby Cards & Posters
Original vintage movie posters and movie memorabilia were never meant to be bought or sold. From the birth of cinema, movie posters were loaned or rented to movie theaters strictly to be displayed to promote a film, then returned to the film exchange or sent to the next theater on the distribution circuit. Printed on inexpensive paper, movie poster art was never intended to be preserved for posterity. Unlike so-called limited edition prints and the glossy reproductions available from numerous sources, original movie posters are the actual theater-used artifacts made and displayed when the film was actually released. Lobby Cards are no longer used in U.S. theaters and are rarely produced for today.s films. These small movie posters (usually 11×14 in a landscape, or horizontal format, printed on card stock) were generally produced in sets of eight, although the number of cards in a set can vary from as few as four to as many as 16. As the name suggests, these small movie posters were designed for display in a theater’s lobby or foyer with the intention of luring patrons into the theater by showing glimpses of key scenes from the movie. A lobby card set typically consists of one Title Card (TC), a lobby card of special design usually depicting all key stars, listing credits and designed to represent the entire film rather than a single scene, and seven Scene Cards (SC), each depicting a different scene from the movie. The collectibility value of lobby cards is influenced by several factors, the most important of which is the graphic appeal of the card itself. A lobby card featuring a closeup of the main actors, or the monster, or depicting a key scene, is much more desirable than a card showing only a distant shot of the stars, or a dead card featuring no stars at all. The importance or popularity of the film is another key factor in determining a lobby